{"title":"Masu","description":"\u003cp\u003eThe “masu” is a traditional, box-shaped sake cup typically made out of cypress or cedar. In use for centuries, it was originally a measuring cup for rice. A single masu measures 1 “go,” or a volume of 180 milliliters. Because it’s made of wood, it imparts a forest-like aroma and flavor to the sake inside. People often use it to drink \u003ca title=\"Taru sake\" href=\"https:\/\/www.tippsysake.com\/collections\/taru-sake\"\u003e“taru sake”\u003c\/a\u003e (sake stored in wooden vats) to amplify the cedar flavor. You can also use it to drink “mokkiri” style by placing a glass inside and pouring sake so it overflows into the masu — a gesture of generosity and a mark of a good host.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"hinoki-masu-large","title":"Hinoki Masu Large","description":"\u003cp\u003eThese wooden boxes have been around for 1300 years and have a long history in Japan as a measurement of rice and also as serving vessels for sake. This one is large enough to use as a carafe or small bottle chiller when filled with ice. Crafted with heart, the “hinoki” (Japanese cypress) is soft to the touch but leak proof, and becomes gives off aromatic when wet.\u003c\/p\u003e","brand":"Showa","offers":[{"title":"31.8 fl oz","offer_id":42037196095674,"sku":"SP3C36-02","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0079\/8631\/5323\/products\/hinoki-masu-large-on-a-table.jpg?v=1663364083"},{"product_id":"hinoki-masu-small","title":"Hinoki Masu Small","description":"\u003cp\u003eThese wooden boxes, called “masu,” have been around for 1300 years, and have a long history in Japan as a measurement of rice and also as serving vessels for sake. You can sip your sake directly from the box, or place a glass in it for a style of service where they overflow the glass to show generosity. “Hinoki” (Japanese cypress) is soft to the touch, and becomes aromatic when sake is poured in it.\u003c\/p\u003e","brand":"MTC","offers":[{"title":"6.0 fl oz","offer_id":42037067317434,"sku":"M923971","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0079\/8631\/5323\/products\/hinoki-masu-small-on-a-table.jpg?v=1663363265"},{"product_id":"omoeraku-nikko-cedar-masu","title":"Omoeraku - Nikko Cedar Masu","description":"\u003cp\u003eHandcrafted from Japanese cedar grown in Nikko, Tochigi, a World Heritage site, “Omoeraku” Nikko Cedar Masu makes for a whole new drinking experience. The cedar transfers its woody aroma to the sake, culminating in a unique new flavor. The clean, harmonious angles are made surprisingly supple by the cedar’s natural softness. Each piece is handcrafted in Kanuma, and the design received the grand prize at the 2011 Tochigi Excellent Design award.\u003c\/p\u003e","brand":"Showa","offers":[{"title":"4.9 fl oz","offer_id":42037197275322,"sku":"SP3M35-03","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0079\/8631\/5323\/products\/omoeraku-nikko-cedar-masu-upward-angled-view.jpg?v=1663692608"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0079\/8631\/5323\/collections\/220323_TIPPSY6787_1_c18bff49-e755-42fd-96a0-b587dac22e60.jpg?v=1674767957","url":"https:\/\/palateproject.co\/collections\/masu.oembed","provider":"Palate Project","version":"1.0","type":"link"}