From a tiny town of Ninohe City, Nanbu Bijin has a big personality thanks to the owner Kosuke Kuji. His leadership through the Great East Japan Earthquake in 2011 along with leading the brand into international recognition has been documented in many forms including the movie “Kampai! For the Love of Sake” (2015). Their family crest symbol on the center of some of their updated labels is a testament to how they value historical knowledge while aiming for the new. They use unpasteurized well water, and single in-bottle pasteurization help create innovative flavor profiles not to be missed.