Since its founding during the Genroku period (1688-1704), Fujinishiki Brewing Company has been tied to its location in more ways than one. At the foothills of Mount Fuji in Fujinomiya, the brewery is blessed with soft spring water that takes 70 years to filter naturally. The mineral-rich soil nourishes the rice fields, and even the mountain wind creates a favorable climate. Mount Fuji is also a symbol of cultural heritage and tradition, and the people at Fujinishiki Brewing Company place a lot of emphasis on these values, as well as their role in the local community.