“Homare” means honor or pride, and this brewery was founded in 1918 with the hope to be the pride of the Aizu region’s city of Kitakata. Homare Brewing Company puts strong emphasis on the reproducibility of their sake. They believe that sake brewing is, at its core, the cultivation of yeast. By controlling the yeast, they can get specific flavors and produce those same flavors for a sake year after year. The brewers use this process to craft a wide variety of sake including flavored sake that use Japan’s beloved fruit, such as strawberry and yuzu.