Chiyomusubi can be roughly translated to “eternal bond,” which the brewery uses to express how much they value their relationships with the local communities around the brewery. Chiyomusubi Brewing Company boasts a wide selection of products including shochu, liquor, gin, vodka, non-alcoholic amazake and sake. Their philosophy is to relish nature and entertainment and to strive to spread happiness. Their flagship sake uses Goriki rice, which is sake rice unique to Tottori Prefecture. Its use helps support the local community. With this rice, the brewery brews quality sake that is rich and dry, and sure to promote happiness.