A sake-loving gentleman married into the Yamamoto family and established the brewery in 1928, on what was originally temple grounds. After the hiatus during World War II, the company was renamed Heiwa, meaning peace and harmony. When the current fourth-generation owner, Norimasa Yamamoto, came back from working in Tokyo in 2004, he switched the brewery’s focus from mass-produced sake to carefully made premium sake. The “KID” line is intended to express the local nature, including their pristine water. And yes, they want to nurture both their sake and young talents as one would nurture one’s own kid.