Kizakura was founded in Kyoto in 1925 and is most famous for its company character depicted as the river monster “kappa” in TV commercials. The company motto is “Our first principle is quality.” This is the attitude that they have championed as they continue to strive to develop sake products for every aspect of their customers’ lives. Kizakura has become a nationally renowned brand and continues to produce innovative sake to reach wider audiences.