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Meet the Brewery

Tohei Brewing Company

Three brothers now carry on a sake tradition their family began in Chiba’s Kururi over 300 years ago, guided by one rule: wash the rice thoroughly. That devotion gives Fukuiwai its clean, celebratory character, and makes this small brewery worth seeking.

  • Location Chiba prefecture
  • Founded 1716
  • Known for Caring for each grain of rice
  • Popular choice Fukuiwai - Yuzu

Junzo Tohei, ninth-generation president and koji brewer

Chiba prefecture

Fukuiwai “Yuzu”

Fukuiwai - Yuzu

$35.00

It Begins and Ends With Washing: Three Brothers Keep a 300-Year Chiba Legacy Alive

Tucked into the mountains at the heart of Chiba’s Boso Peninsula, Tohei Brewing Company has brewed sake in the town of Kururi since 1716. For three centuries, the family has lived by one motto: sake begins with washing and ends with washing. Today, three brothers carry that philosophy forward, washing polished Yamadanishiki and Suisei rice by hand before brewing it with Kururi’s mineral-rich spring water. The result is Fukuiwai sake, a name built from the characters for fortune and celebration, chosen to bless both life’s biggest occasions and its quietest evenings at home.

Three brothers, one calling

For decades, a single hired brewmaster ran the brewing at Tohei Brewing Company, staying on well into his 80s. When he could no longer continue, Junzo Tohei — the youngest of three brothers — spent three years training under him before taking over the brewing alongside his older brother Norihisa when Junzo was 30. Today the eldest, Kazuya, oversees administration; the middle brother, Norihisa, leads the brewing day to day alongside Junzo; and Junzo, now the brewery’s ninth-generation president, also handles koji production and the rest of the business side himself.

Brewmaster Norihisa Tohei feels each grain of polished sake rice.

The washing that makes the sake

Inside the brewery, one saying guides everything: “It begins with washing and ends with washing.” The brothers wash every grain of rice by hand, believing this one step decides whether a sake tastes truly clean. They use Yamadanishiki and Suisei rice, brewed with Kururi no Meisui, a locally cherished spring water.

That same sake base is used for their fruit sake, such as their yuzu sake and “umeshu” (plum wine). The brewery ages their Fukuiwai junmai sake for three years before ume fruit are added for steeping. Using aged sake provides extra richness and a gentler sweetness.

Overall production volume for Tohei Brewing Company stays small — around 300 koku, or roughly 14,300 gallons, a year.

The proof is in the recognition

Fukuiwai has been earning honors at Japan’s top sake competitions since the early 2000s, when it first took gold at the National New Sake Tasting Competition. The streak has continued since, with platinum awards at Kura Master in 2021, 2022 and 2024; medals at the International Wine Challenge; and a gold win at the National Warm Sake Contest for a junmai made to be served warm. None of it has changed how the brewery works; Fukuiwai still comes from the same small team, following the same rule about washing rice by hand, which the family has followed for three centuries.

Junzo Tohei sprinkles koji spores over steamed rice.

Why this matters

We chose Tohei Brewing Company because its story is one of patience. Junzo Tohei spent three years learning to brew at his predecessor’s side before he ever ran a batch on his own, and that same unhurried care still shows up in every bottle of Fukuiwai. Three brothers, one motto about washing rice, three centuries of history — none of it done for show. It’s simply how this family has always made sake, and how they still do.

Meet the brewer

Junzo Tohei, ninth-generation president and koji brewer

Junzo Tohei is the youngest of three brothers who run Tohei Brewing Company. When the family’s longtime hired brewmaster, well into his 80s, could no longer continue, Junzo spent three years training at his side, then took over the brewing alongside his older brother Norihisa when Junzo was 30. He’s now the ninth-generation president, and still handles the koji production himself as well as the business side of the brewery.

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