Ippongi comes from Zen language meaning “supreme truth, a state that achieves the greatest knowledge.” The history of the brewery goes back to 1902. It is located in Fukui prefecture beneath the Mount Haku, the best location for sake brewing with clean water and beautiful rice fields. Their famous “Denshin” brand is brewed differently with seasonality. It literally means “heart-to-heart” because the brewers believe the magic of this sake can help people connect and communicate from the heart.